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CRM: Customer Relations Management |
| It would not be incorrect to say that there are as many definitions
for the term CRM (Customer Relations Management) as there are
number of companies in the world. CRM can be interpreted and
practiced in numerous ways. The final purpose of CRM, however, is
to identify customers as individuals, develop specific products and
services for them, and in doing so, be a proactive rather than a
reactive service provider. CRM is about communicating with
customers and building mutual trust. Of course in doing so, one
also hopes to generate a positive impact on sales.
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Contact Management |
| Every kind of customer contact coming to Customer Contact Center
via different media channels are evaluated by contact center
customer representatives within the limits of pre-determined
authority
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E-mail Marketing / SMS Activities |
| Questionnaires are sent to end users or those
interested in company products or using different services in order
to evaluate customers’ after-sales satisfaction levels.
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Test Drive Organization & Campaign Management |
| Inbound and outbound activities are handled to faciliate return
rate of campaignes which have been promoted through different media
channels.
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Data Update & Loss Sales Follow Up |
| One of the most important services offered by
the Contact Centre is to bring real customers and companies
together on the same platform. The reality of the customer lies in
the verity of his/her information.
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